Shinchon Station to Yonsei University


A3 (297mm x 420mm)
digital print with balloons

white : street food smell
green : trees
red : garbage
blue : cosmetics & perfumes
yellow : urine
orange : liquor

side views

side view

detailed view

video clip

video

bubble ver.01



It was one weekday in May, 2010 around 2pm. I could smell strong Ddukbokki (Korean traditional spicy street food) smell. I wished I could bring that smell onto the map itself. Then, actually thought of bringing the actual air from the area. But then, the whole idea is about the visualization of the smell, so I gave up bringing the actual smell and thought of "balloons" as a method to show the smell. By different sizes and colors of the balloons, I could design information.

base map ver.02


I found out that because of the bad traffic around this area, most of the street had the smell of the fumes. I wanted to visualize that.